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| Image credit: http://www.ncwcfamily.org |
According to Deckers (2010), Google’s chief blogger, Karen Wickre, suggests the purpose of professional blogging is to give an organization a voice online, and provide their target audience a unique, inside look into the company’s products, values, and interests. It can also be used to show customers the production process for their product lines, and highlight the people who work behind-the-scenes to ensure each product is made with care and quality.
Getgood (2010) suggests that blog content should be organized into multiple categories like essays, reviews, expert commentaries, shopping, or news events. Designing a blog to match your audience’s is also essential to reaching the right audience. Finding professional templates or hiring a blog designer can increase your chance of having a successful blog (Getgood, 2010). There are a few best practices to consider to manage a professional blog properly. Developing an editorial calendar to organize and schedule blog posts and creating descriptive headlines that are optimized for search engines will give bloggers the best chance for success (Getgood, 2010).
In conclusion, this research paper analyzed modern professional blogs and discuss their purpose, design, content, and target audiences. It also outlined a few best practices for managing a successful blog, and how to integrate these tactics and strategies to create a business-oriented blog for a commercial organization.
References
Deckers, E. (2010). Corporate Blogging’s Chief Purpose from Google’s Chief Blogger - Professional Blog Service. Retrieved from http://problogservice.com/2010/08/03/corporate-bloggings-chief-purpose-from-googles-chief-blogger/
Getgood, S. (2010). Professional Blogging For Dummies Cheat Sheet - For Dummies. Retrieved from http://www.dummies.com/how-to/content/professional-blogging-for-dummies-cheat-sheet.html
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